Making sense of your market

We provide smart organizations with actionable insight based on rigorous market research methodology. Clients come to Research Technika because they're looking to change something in their organization... Increase the effectiveness of their messaging. Learn why sales aren't hitting targets. Hit the right topics at the next national meeting. Or test new product and service ideas.

Every market research project is different. So the methods and techniques we select will be based on your mandate, your industry, and your needs. While research projects may change, the Research Technika approach does not. Our approach is based on a few fundamentals.

Research Technika's 3 fundamentals of market research

1. Know your goals.

When you come to us with a project, we won't get started right away. Instead, we'll dig, uncovering what you really need to know about your market, your users, your readers. You might walk into a meeting with us thinking, "We've got to poll readers so we can revamp the newsletter." But you might discover you really needed to segment your membership differently in order to fuel an expansion strategy.

2. Keep tools and objectives separate.

Once you've established your goals, that's the time to consider the qualitative and quantitative tools you'll need -- not before. Some marketers overuse their favorite tools, like web surveys -- even when rigorous market research methodology might demand a focus group. Our guidance helps you fit the tool to the objective, not the other way around.

3. Be prepared to act.

So you've committed to a market research project. That may seem like the biggest step, but it isn't. The heavy lifting comes after the research is completed. The insight you gain from the findings will be the catalyst for action: new marketing, new positioning, or new strategies. We'll help you make the right recommendations, backed by solid analytics and data-driven insights.

At the heart of the matter, every market research project is about a need for change. To create effective change, Research Technika's 3 Fundamentals are a good place to start.